International eCommerce & Shopper Activation Manager

Ready to shape how shoppers experience our brand online and at the point of purchase?

Join our Global Off Premise Trade Marketing Team as an International eCommerce & Shopper Activation Manager at our Global HQ in Salzburg, Austria!

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with :

In this role, you’ll take ownership of the DiPo portfolio, working closely with Operations and TV Insights / Red Tech to ensure both the hardware and support tools are maintained and continuously developed. You'll define the strategic direction and positioning of the tool, enabling markets to use it effectively within the international POSM portfolio. Guided by market feedback and needs, you'll also oversee the team responsible for developing and troubleshooting the DiPo software.

In this role, you’ll collaborate with brand marketing to create interactive and engaging DiPo solutions aligned with global campaigns. You'll define global content guidelines and work with both internal teams and external agencies to develop market-ready assets. A key part of the role also involves researching and innovating to deliver fresh, impactful solutions.

In this role, you’ll provide strategic guidance and creative solutions for our e-commerce platforms, ensuring a seamless path to purchase from offline to online. You’ll lead the development of new digital trade marketing assets in collaboration with a global agency, while supporting local markets and maintaining alignment with global POS toolkits. Working closely with the global E-Commerce and Brand Marketing teams, you’ll guide design agencies to deliver content for global campaigns and always-on messaging—ranging from product images to animated assets and brand store visibility. Additionally, you'll innovate new ways to engage shoppers online and manage existing platforms like the Digital Trial Platform.

In this role, you’ll support markets by providing feedback on online campaigns, ensuring alignment with strategic guidance and helping to optimize performance across regions.

• University degree in Marketing, Trade Marketing, Digital Marketing, Marketing & Communications or similar
• Excellent command of English
• Minimum 5+ FMCG experience, in Sales, Marketing or Trade Marketing OR E-Commerce preferably within beverages
• Proven Trade Marketing experience with Brand Marketing exposure
• Proven E-commerce and online experience
• A keen interest in new technologies and the digital world
• Solution-oriented and creative with problem solving and strategic thinking skills
• Excellent communicator with openness to understand and adapt to cultural nuances
• Advanced Power Point skills to illustrate and sell ideas. Experience in design suites such as Photoshop preferable but not required
• Understanding of sales landscape
• Self-motivated, self-directed, flexible and able to work under pressure in a fast-paced team environment
• Travel 0-10%

International eCommerce & Shopper Activation Manager

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create :