Key Responsibilities : What You’ll Be Doing
- Develop and implement KuCoin EU’s marketing and growth strategy aligned with the company’s overall business objectives.
- Develop a unique and very recognizable KuCoin EU brand strategy and special brand awareness campaigns. Make KuCoin EU the most recognizable and innovative Fintech brand in Europe.
- Prepare for regulatory compliance in marketing strategies, ensuring that all marketing efforts are compliant and effectively positioned to leverage potential opportunities arising from regulations (i.E. MiCAR, MiFID II, EMD / PSP II,…)
- You will work closely with the regional management teams in EEA to align local growth needs and targets with the group's global marketing plan. Partner with regional management teams in EEA and the groups' global marketing teams to tailor the groups' global digital marketing strategy, PR, campaigns, content creation, SEO / SEM / ASO, Social Media, and offline activation to local EEA needs.
- Identify and track key metrics to measure the effectiveness of marketing efforts;
making adjustments as necessary to ensure goals are met.
Lead all EEA-user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments.Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving the growth of our user base.What We Look For In You
Be the visionary Marketing & Growth Leader, who drives how the company is perceived in the European Market.Experience in Marketing / Growth in the FinTech industry.Exceptional communication skills in English.Inspire and motivate the team and external stakeholders, including partners and investors.Strong interpersonal skills.A passion for crypto and digital assets.Organized and experienced with project management or equivalent.Fluency in another language.Based in, or willing to relocate to Vienna (Austria).Nice to Haves
Relevant experience at a crypto exchange.Ability to effectively communicate with local regulators, public agencies, and government representatives.Global exposure and cross-culture mindset.Seniority level
ExecutiveEmployment type
Full-timeJob function
Marketing#J-18808-Ljbffr