International Category Portfolio Manager

Ready to shape the future of Red Bull’s product portfolio and drive growth in every market?

Join our Commercial Initiatives Team as an International Category Portfolio Manager at our Global HQ in Salzburg, Austria!

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with :

You'll develop and execute a product portfolio framework that balances innovation, profitability, and market share growth. You'll conduct portfolio analyses to identify gaps, optimize SKUs, and enhance category performance, while ensuring all decisions are aligned with shopper insights, market trends, and competitive intelligence.

In this role, you'll analyze shopper behavior, category trends, and emerging market opportunities to guide portfolio decisions. You'll also monitor competitors closely and adjust strategies to ensure Red Bull maintains its market leadership.

You'll define the role of each product in our lineup by leveraging commercial, shopper, and loyalty insights. You'll create sell-in materials to help markets successfully execute our portfolio strategy and collaborate closely with Product Initiative and Trade Marketing teams to develop compelling innovation concepts.

In this role, you’ll work closely with Supply Chain, Operations, and Finance teams to ensure the seamless and profitable execution of Red Bull’s portfolio across all markets. You'll establish a process to manage tactical product requests, balancing commercial opportunities with internal feasibility and profitability, while also defining and guiding the Core portfolio for each market.

• Bachelor’s or Master’s degree in Marketing, Business, or a related field
• Fluent in English
• 5+ years of experience in portfolio management, or category management within the FMCG or beverage industry
• Strong understanding of the Non-Alcholic beverage market, shopper behaviour, and competitive landscape
• Proven track record in cross functional projects
• Excellent analytical, strategic thinking, and project management skills
• Strong collaboration and communication skills, with the ability to influence cross-functional teams
• Experience with data-driven decision-making tools (Nielsen, IRI, market research platforms)
• Travel 10-20%

International Category Portfolio Manager

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create :