Head of Marketing (fmd)

About the role

We are looking for a Head of Marketing to lead our multidisciplinary Marketing Team and drive growth-focused this role youll combine strategic thinking with hands-on collaboration to help Cropster continue expanding globally in the coffee industry.

Youll bring solid experience leading a small multi-skilled marketing team and enjoy balancing strategic direction with cross-functional collaboration. Working closely with peers including the VP Sales and the Team Lead of Business Growth & Partnerships and stakeholders across the company youll ensure that marketing initiatives strengthen our brand generate pipeline and support sustainable global business growth.

The preferred location is Vienna with flexibility for hybrid work.

What youll do

Team Leadership & Development

Lead mentor and support a six-person multidisciplinary marketing team across brand and events paid and digital marketing content design and marketing intelligence and enablement.

Foster collaboration creativity and continuous learning within the team and across departments.

Partner with external agencies and freelancers to complement in-house expertise where needed.

Oversee the marketing budget and resource allocation to ensure efficient spend and measurable business impact.

Cross-Functional Collaboration

Partner with Sales & Customer Success Product and Business Growth & Partnerships to ensure a seamless customer experience across all market segments and a strong consistent global brand presence.

Represent the marketing function in cross-departmental planning providing perspective and input to support collaborative problem-solving shared goals and long-term strategy.

Growth & Performance Marketing

Oversee full-funnel marketing activities including inbound outbound and paid campaigns.

Collaborate closely with Sales to ensure smooth lead handover and alignment with revenue and growth objectives.

Explore and test new channels approaches and campaigns to continuously optimize performance.

Track and analyze key metrics (MQLs SQLs CPL CAC) and use insights to guide and refine marketing initiatives.

Brand & Positioning

Shape brand product and market positioning that reflects our values and resonates across different customer segments and regions.

Strengthen Cropsters brand and voice through clear authentic storytelling and meaningful engagement with our community.

Coordinate cross-functional efforts to support launches campaigns and go-to-market initiatives.

Marketing Operations & Insights

Maintain and enhance marketing tracking and reporting systems in HubSpot and other tools.

Use data to guide decision-making improve campaign effectiveness and identify growth opportunities.

Share insights lessons learned and emerging opportunities with the wider team and leadership to support alignment and continuous learning.

We are looking for someone with

Extensive experience in B2B SaaS marketing ideally within a growth-stage company.

Proven experience leading a multidisciplinary marketing team and managing both strategy and execution.

Demonstrated success delivering performance-driven marketing campaigns across inbound paid and outbound channels.

Hands-on experience with HubSpot analytics and marketing reporting.

Comfortable balancing strategic planning with practical hands-on execution.

Strong communication and interpersonal skills in English (additional languages are a plus).

Experience collaborating with Sales & Customer Success Product and Business Growth & Partnerships teams.

That said wed be particularly delighted to hire someone with

Interest in or understanding of the coffee value chain.

Experience with ABM or segmentation-based campaigns.

Exposure to international marketing across EMEA APAC or LATAM regions.

This role offers the opportunity to help shape and grow a global marketing function while remaining closely involved in day-to-day initiatives. Youll lead and inspire a talented collaborative team; contribute to cross-functional projects; and engage with an industry thats both dynamic and passionate. Join us to make a meaningful impact in a supportive inclusive environment and be part of Cropsters ongoing growth story.

What you can expect

The salary range for this position is 70K to 80K

• gross / year and we look at factors like your experience and individual qualifications to determine our offer. Additional benefits include budgets for education & wellbeing and professional development remote work and home office very flexible working hours without core hours paid time for volunteer work access to mental health support tax-friendly bike leasing and an endless stream of really great coffee. We also make our best possible offer upfront - no games.
• This range represents our anticipated 2026 salary bands. Final details will be discussed and confirmed during the interview process.

Apply now

We look forward to receiving your application! If you have any questions dont hesitate to contact our team at .

At this point Cropster will only employ those who are legally authorized to work in Austria for this opening. For Non-EU applicants : please attach your work permit to your application.

About us

Cropster is the market-leading Software as a Service solution to drive quality productivity and sustainability excellence across the coffee value chain . Were helping businesses focus on core processes related to quality consistency planning traceability and resource management at every stage of coffee production.

We believe affordable technology can be used by everyone to increase fairness for all players in the market resulting in a better cup of coffee for consumers. As a Certified B Corporation were also committed to working towards being an even better company that benefits all people communities and the planet.

Required Experience :

Director

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1