Digital Business Analyst

Description

This position is responsible for conducting sophisticated analysis of our digital platforms and omnichannel interactions to provide insights for Agilent Digital optimization and supporting Marketing Programs. This includes developing models, assessments, proposals and reporting mechanisms in order to develop a deeper understanding of customer behavior and use the data to drive marketing strategies and meet business goals. This position will also be responsible for digital customer behavior and marketing campaign analysis and will be involved in analytical consulting, customer research, and segmentation analysis.

PRINCIPAL RESPONSIBILITIES

Generate data analysis and recommendations utilizing analytic tools to develop business and marketing insights for digital platforms and omnichannel interactions

Analyze customer purchase / transaction patterns to surface customer trends and demand generation opportunities by using statistics / predictive modeling

Analyze customer digital footprint and behavior to provide insights

Develop and communicate measurement strategies for digital platforms and omnichannel interactions

Design and implement tests to measure the effectiveness of digital & marketing communication strategies

Conducts post-execution analysis to identify best practices, interpretation and recommendations, and opportunities for improvement

Analyze long term trends to discover opportunities for improvement in digital & marketing programs

Provide consultation to business partners on designing and measuring data-driven digital & marketing programs

Partner and collaborate with Marketing and Digital organizations

Maintain an ongoing understanding of business and marketing goals as a foundation for thoughtful business information solutions

Maintain expertise in Martech platforms

Fulfills responsibilities while exhibiting Agilent values at all times

Qualifications

8+ years experience in marketing and / or digital analytics

Bachelor’s degree in business / marketing, science / engineering, statistics, analytics, or related field; MBA preferred

Analytics tools experience (Google Analytics, Adobe Analytics, Adobe Customer Journey Analytics preferred)

CRM-related experience (SAP & preferred)

Track record of measurable success from data driven insights to strategy

Strong business acumen to translate data into actionable recommendations

Strong communication skills and the ability to process and present vast amount of data into meaningful information.

Excellent organizational skills, the ability to handle multiple tasks simultaneously, and the ability to work both independently and as part of a team

Strong collaboration and partnering skills, the ability to work with a diverse group of individuals and influence change

Effective project management and organizational skills

Works well with a diverse group of individuals throughout a global organization

Additional Details

This job has a full time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least December 9, 2024 or until the job is no longer posted.The full-time equivalent pay range for this position is $116, - $219, plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at : Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to diversity in the workplace and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email or contact +1-262-754-5030. For more information about equal employment opportunity protections, please visit

Travel Required : Occasional

Shift : Duration :

No End Date

Job Function : Marketing