Director of Growth Marketing, EMEA

What You’ll Do

As Director of Growth Marketing, EMEA, you’ll set the growth vision for the region and lead

the full-funnel digital strategy across paid, organic, earned, and owned channels. You’ll drive

customer acquisition, retention, and lifetime value - blending global frameworks with regional

nuance to deliver measurable, sustainable growth.

Team Leadership & Cross-Functional Collaboration

• Hire, lead and mentor a high-performing regional Growth Marketing team for the EMEA

Hub, including Paid Performance Media, Influencers, Social Media, Retention, Affiliates,

Social Commerce and external freelancers or agencies.

professional growth.

and initiatives

Operations to align campaign timelines, priorities, and messaging.

recommendations that shape broader business strategy and country growth plans.

across campaign planning, execution, and measurement.

ensuring content, campaigns and landing pages are insight-led and optimized for results.

celebrating innovation and continuous improvement.

practices to inform global growth strategies.

Localization & Market-Specific Execution

Country Manager

creative, and offers for local cultures, languages, and behaviors.

competitive opportunities across priority countries.

retail events, and co-branded partnerships.

EMEA markets while maintaining creative flexibility.

consistency across localized assets.

conversion.

strategies reflect local insight and authenticity.

Data, Reporting & Forecasting

affiliate, CRM, and retention channels where applicable to allow optimised work.

quarterly business reviews as well as for key moments and promotions, e.g. BFCM. .

and inform budget planning.

opportunities across channels and markets.

audience, and landing page variables.

learnings with global and local teams.

actionable business outcomes.

ad platforms, CRM).

Paid Media Strategy & Execution (working with Paid Performance

Marketing Manager)

region-specific platforms (e.g., Snapchat, Pinterest, Display) with the Paid Performance

Marketing Manager.

efficiency (ROAS, CAC) with long-term growth (LTV).

performance improvement and data integrity.

spend and alignment with seasonal demand, launches, and promotions.

loyalty) to improve conversion and retention outcomes.

assets optimized for performance.

accountability, innovation, and best-in-class execution.

new acquisition opportunities.

Social, Influencer & Affiliate Growth (Working with Social & Influencer Lead

& Affiliate team)

and influencer activity - designed to grow community, engagement, and conversion.

cultural resonance and platform relevance.

UGC content that drives authentic advocacy.

macro, micro, and nano tiers to maximize reach and engagement across key markets.

drops, and paid partnerships.

opportunities for brand storytelling and engagement.

engagement rate, traffic, and conversion outcomes.

secure priority placements and collaborative opportunities.

Requirements

8–10 years of experience in growth or performance marketing roles within DTC,

consumer goods, or eCommerce or Agency.

affiliates, and retention.

LTV modeling.

profitability.

strategy.