Regional Manager - Central Europe

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About the role:

*Please note that the location for this role is flexible, with the option to be based at either JCB World Headquarters or JCB Vienna.*

We’re looking for a dynamic and strategic Regional Manager to lead JCB’s construction equipment business across Central Europe.

In this high-impact role, you’ll drive regional growth, strengthen dealer partnerships, and build lasting relationships with key customers. You’ll combine strong commercial leadership with hands-on execution to deliver sales performance, expand market presence, and shape JCB’s success across multiple markets.

This is a fantastic opportunity to take ownership of a key region and play a pivotal role in delivering JCB’s global growth strategy.

What does this role involve day to day?

· Lead & Inspire: Lead, coach, and develop a high-performing regional network aligned to JCB’s global strategy

· Drive Sales Performance & Growth: Deliver regional sales targets and identify opportunities to grow market share

· Dealer Management: Build strong dealer relationships, supporting and challenging performance to drive sustainable growth

· Customer Engagement: Develop key customer relationships and support tailored solutions, including finance and lifecycle offerings

· Forecasting & Planning: Lead accurate forecasting, manage pipelines, and set clear dealer targets

· Financial Management: Oversee pricing, budgets, and regional performance to maximise profitability

· Market Strategy: Analyse market trends, competitor activity, and sector opportunities to inform strategy

· Stakeholder Collaboration: Act as the key interface between JCB and the dealer network, working closely with internal teams

· Operational Oversight: Ensure compliance with company standards and local market requirements

This will be suited to you if…

· You have proven experience in construction equipment or heavy machinery sales

· You have a strong track record managing dealer or distributor networks

· You’re commercially astute, with experience in forecasting, planning, and delivering targets

· You’re a strategic thinker with a hands-on, results-driven approach

· You’re an excellent communicator with strong influencing and relationship-building skills

· You’re resilient, adaptable, and comfortable working across diverse markets

· You have strong financial and commercial awareness

· You're flexible to extensive travel across the region

What happens next?

Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team’s interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@

What’s in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@, and a member of the team will be in touch.

Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.