Head of Regional IP Brand Enforcement Europe

Protect one of the world’s most iconic brands. Lead strategic brand enforcement across Europe. Shape the future of intellectual property protection at Red Bull.

At Red Bull, our brand is one of our most valuable assets. As Head of Brand Enforcement Europe, you will play a critical role in protecting and strengthening the Red Bull brand by leading enforcement activities across the region. You will drive legal strategies against trademark infringements, counterfeiting, unfair competition, and unauthorized use of our intellectual property while leading a team of legal professionals and external counsel.

This is a unique opportunity for an experienced IP lawyer with strong leadership capabilities to combine hands-on legal expertise with legal strategy and people management as well as regional responsibility.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Take ownership of Red Bull’s European brand enforcement activities and ensure consistent implementation of enforcement strategies across all markets in Europe. In collaboration with your regional Brand Enforcement colleagues in the Americas and APMEA you will identify risks, determine priorities, and drive actions that protect the integrity, exclusivity, and value of the Red Bull brand.

• Lead and oversee complex and business-critical trademark oppositions, cancellations, counterfeit and parallel import cases, customs seizures, trademark infringement, unfair competition matters including court litigation. You will assess legal risks, define enforcement approaches, and make recommendations that support Red Bull’s long-term brand protection objectives.

• Collaborate with and instruct external law firms across Europe, ensuring high-quality legal advice and effective execution. You will review legal writ filings, cease-and-desist letters, settlements, court submissions, and enforcement actions while providing strategic guidance and maintaining consistency across jurisdictions.

• Manage and mentor a team of Brand Enforcement Attorneys and Paralegals, fostering a culture of excellence, collaboration, and continuous development. You will provide both legal and people leadership, while ensuring efficient allocation of resources and responsibilities.

• Continuously develop and refine Red Bull’s brand enforcement and anti-counterfeit strategies in response to evolving legal landscapes, market developments, and emerging threats. You will identify opportunities to strengthen brand protection and enhance enforcement effectiveness across the region.

• Act as a trusted partner to the Global Head of IP, providing regular updates on key cases, enforcement trends, and regional developments. You will also oversee the European enforcement budget, ensuring effective resource allocation and cost management.

• Law degree and qualification to practice as a lawyer
• 8+ years of experience in Intellectual Property law, with trademark and brand enforcement focus
• Previous leadership experience with responsibility for managing and developing teams
• Strong experience in trademark enforcement, oppositions, cancellations, litigation, customs matters, counterfeiting, trademark infringement and unfair competition cases
• Experience gained in a leading law firm and/or multinational in-house legal environment
• Excellent analytical, investigative, legal research, and problem-solving skills
• Strong stakeholder management skills with the ability to influence and advise senior business leaders
• Proven ability to manage external counsel and coordinate complex cross-border legal matters
• Excellent communication and legal drafting skills in English and German
• Experience managing budgets and multiple priorities in an international environment
• Travel 10-20%

Head of Regional IP Brand Enforcement Europe

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: