Senior SEA Manager (mfd)
About the role:
As Senior SEA Manager (m/f/d) in our New Customer Acquisition Team you own our Google Shopping & Search and Bing campaigns from strategy to execution. You dont just manage campaigns. You architect them challenge them and relentlessly optimise them. With a sharp eye on KPIs and a hunger for efficiency you identify levers others miss and turn insights into real business impact.
This is a role for someone who loves the craft of paid search thinks in systems and brings a passion for AI-powered automation. Youll have real ownership real budget and real impact from day one.
The position can be filled on a full-time or part-time basis (minimum 30 hours per week).
Qualifications :
About your tasks:
Plan implement and own Google Shopping & Search and Bing campaigns end-to-end. From strategy and structure to day-to-day optimisation.
Strategically develop and scale the paid search advertising channel shaping its long-term direction.
Take full responsibility for significant advertising budgets spending them as if they were your own.
Optimise the search & shopping campaign portfolio end-to-end: structure bidding audiences feeds and copy.
Analyse performance data surface insights and translate them into concrete optimisation actions.
Own the annual budget plan and KPI framework; present results and strategy to senior stakeholders.
Lead A/B and multivariate testing initiatives and turn learnings into lasting improvements.
Collaborate closely with Analytics Data Pricing and Country Management teams to ensure campaign relevance and measurement accuracy.
AI & Automation: We actively encourage using AI tools scripts and automation to multiply your impact. If youve built smart workflows or experimented with LLMs in a marketing context - bring those ideas. We want to hear them!
About you:
5 years of hands-on SEA / Performance Marketing experience with proven ownership of Shopping and Search campaigns at scale.
Deep expertise in Google Ads (Search & Shopping) Bing Ads Google Merchant Center and feed optimisation tools like ProductsUp are a plus.
Strong analytical mindset: you live in the data love finding patterns and know how to act on them.
Proficient in Excel / Google Sheets; comfortable with attribution models and web analytics (GA4 etc.).
Fluent English is a must; German is a strong plus and will give you an edge in our team.
Our office is in Cologne. If youre nearby great! If not remote (within Germany) works just fine for day-to-day. That said we do have team events and moments where being in the office matters and wed expect you to join those.
Additional Information :
About your benefits:
Corporate pension plan: We offer a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice.
Personal development: Grow! We support and encourage your leadership development through various in- and external trainings.
Mental Health: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
Mobility: We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
Vacation: 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take unpaid vacation of up to 10 days (after one year working with us).
Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club so that you can take advantage of a huge variety of sport offers.
Employee discount: You get a 10 % employee discount on all over the counter beauty and personal care products in our online store & 20 % discount on nu3.
Redcare events: We promote teambuilding through creative team events and celebrate our successes together at regularly scheduled parties.
Remote Work :
No
Employment Type :
Full-time
Experience: years
Vacancy: 1