Head of Brand Marketing & Activation

The opportunities are endless when you are fearless

The goal iof this role is to turn the brand strategy into measurable market and dealer impact across KTM, Husqvarna Motorcycles and GASGAS. The position owns the annual marketing plan and leads brand, product, communications, events and trade marketing, with a clear mandate to improve brand metrics and customer experience.

THE TASKS AWAITING YOU

• Brand & product: Translate distinct brand positioning into integrated campaigns and model-year launches across street, offroad and e-mobility; partner with Racing, R&D, Product Management and Sales to turn product and racing stories into demand.
• Trade marketing & dealer upgrade: Own the dealer marketing strategy and retail experience standards across the three brands. Prioritize and deliver dealership upgrades, including brand presentation, point-of-sale assets, product storytelling and launch readiness, in partnership with subsidiaries and Sales.
• Dealer activations: Build scalable toolkits and co-marketing programs for local launches, test rides, ride events and community activity. Equip dealers with campaign assets and lead follow-up guidance; ensure consistent execution while allowing market adaptation.
• Planning & performance: Own the annual plan and budget by brand, market and channel. Set measurable targets for dealer adoption, upgrade rollout, activation participation, leads and conversion; track ROI and redirect investment based on results.
• Communications & leadership: Direct PR, content, social and launch events; steward brand guidelines and agencies. Lead and develop the team and establish a collaborative operating model with subsidiaries, Sales and the creative studio.

HOW YOU CAN INSPIRE US

• 10+ years in brand, product and trade marketing, including 5+ years leading teams
• Proven experience improving dealer or retail environments and delivering multi-market activations
• Ownership of international launches, annual plans and multi-million-euro budgets, ideally in automotive, powersports, sports or premium consumer goods
• Strong communications, agency and stakeholder management; analytical, ROI-driven approach and fluency in digital and performance marketing
• Excellent English skills
• German advantageous
• Passion for motorcycles and motorsport is a plus

WHAT YOU CAN LOOK FORWARD TO

• The opportunity to actively help shape the new beginning and future of one of Europe’s most successful motorcycle manufacturers
• The flexitime model allows working time to be organized in blocks, thereby creating more opportunities for free time
• Attractive social benefits and interesting training and development opportunities, as well as a unique corporate culture characterized by collegiality and team spirit
• An attractive and performance-related salary based on qualifications and professional experience from € 81.500,00 € gross per year (extra payment possible).

Benefits

KTM _ACADEMY Our KTM Academy offers versatile and high-quality training courses, combining on-site seminars, workshops, online training and much more. Employee events Work hard, play hard. At the end of the year or summer party, our successes are duly celebrated together. Special rates
for employees Special conditions for our employees when purchasing our products - from clothing to riding gear to motorcycles - are a matter of course for us. Welcome on board Welcome Day, buddy system and feedback sessions in the onboarding phase as well as training from day one will provide you the best start. Meals Healthy refueling! A well-balanced canteen menu and snack stations for in-between meals will help you get the energy you need. Homeoffice Depending on which area of the company you work in, it is also possible to work from home on Fridays according to the fair use principle. Free Coffee Enjoy freshly brewed coffee anytime – free of charge and available directly in our office areas. A small moment of indulgence for more energy and well-being during your workday. Corporate Benefits Discover exclusive employee discounts through our benefits portal – with top brands from the worlds of technology, fashion, travel, leisure, and more. Enhance your quality of life beyond the workplace.