Social Media Content Creator (Reels Specialist)

We are looking for a prolific, data-driven  Social Media Manager and Content Creator  to own our short-form video strategy from end-to-end. This is not a "post and ghost" role. You will be responsible for scripting, editing, and distributing 6 high-impact videos per week, then using platform analytics to ruthlessly optimize for reach and engagement.

You will have a high degree of autonomy. You are expected to manage your own production schedule, stay ahead of platform trends, and ensure our brand remains consistent and competitive across four major platforms.

Key Responsibilities

• Produce and edit  6 high-quality reels / videos per week  using existing content, ensuring alignment with brand guidelines, tone, and visual identity.
• Publish content across  Instagram, YouTube Shorts, Facebook Reels, and TikTok  with platform-optimised formatting.
• Develop  data-driven titles, captions, and copywriting  designed to maximise reach, engagement, and audience interaction.
• Implement best practices for short-form video including hooks, pacing, subtitles, trending audio, and retention optimisation.
• Monitor performance analytics and continuously refine content strategy based on engagement metrics.

KPIs & Success Metrics

Requirements

Desirable Skills

If you thrive in a fast-paced content environment and know how to turn existing material into high-performing social media assets, we’d love to hear from you.