Blizzard Brand Manager (M / F / X)

Sport is emotion in action.

Tecnica Group produces the best products to enjoy the best performance in winter & outdoor sports.

Authentic premium brands in all the product categories with a clear brand separation for content and identity in all customer touch points.

We are a team of 3150+ employees working in 10 countries across Europe, North America, and Asia. Our passion, commitment and knowledge drive us.

Brands : Blizzard, Lowa, Moon Boot®, Nordica, Rollerblade® and Tecnica.

Tecnica Group is a company that promotes equal opportunities and values the diversity of its team. We welcome and evaluate all applications for open positions based on skills and suitability for the role, regardless of gender, ethnicity, nationality, cultural background, affectional and sexual orientation, marital status, disability, family responsibilities, age, religion, or personal beliefs.

We are looking for a Blizzard Brand Manager to join our Group and play a key role in shaping the future of the brand. Reporting directly to the General Manager of our Alpine Division , the role will be responsible for defining and implementing Blizzard's brand strategy, ensuring consistency of identity, positioning, and communication across all markets and touchpoints.

The Brand Manager will oversee all marketing activities, working in close synergy with the Sales and Product Development teams to drive market performance, strengthen brand reputation, and ensure that Blizzard’s global initiatives are aligned with the strategic goals of the Alpine Division.

In particular, the activities will be :

1. Brand Identity, Reputation & Market Performance :

• Define and drive Blizzard’s brand strategy, ensuring effective communication and embodiment of its core values.
• Guarantee consistent alignment of brand positioning and messaging (tone of voice, visual identity, and content) across all touchpoints.
• Establish, implement, and oversee brand guidelines for internal teams as well as retail and rental partners
• Lead, train, and support the member of Blizzard’s Team, serving as the primary ambassador of the brand.
• Develop, manage, and strengthen co-marketing partnerships and strategic business opportunities.

2. Marketing Execution :

3. Cross-Functional Coordination :

4. Budget & Team Management :

The ideal candidate has the following characteristics :