Chief Marketing Officer

WHO ARE WE LOOKING FOR?

At Journi, a creative tech company and Austria's most innovative start-up of 2024 , we’re building the world’s #1 most-downloaded printing app . Our app empowers customers to effortlessly create beautiful photo books and other print products. Using AI technology, we automatically create personalized designs based on the content our users want to print. Be part of a team of highly motivated and like-minded individuals who you can learn from—and who are excited to learn from you too!

As our Chief Marketing Officer, you will be the driving force behind our growth strategy worldwide. With a marketing team of 25+ people that is responsible for generating 40MEUR+ this year in revenue in the EU, USA and Australia, you are leading one of the biggest and most important teams at our company.

You have a strong track record of scaling businesses in e-commerce to 100MEUR+ in annual revenue and love growth challenges. Together with your highly motivated and experienced team you’ll craft and execute the yearly strategic marketing plan that fuels user acquisition, retention, internationalization and brand positioning in a highly competitive landscape. If you love working in a scale-up environment, getting your hands dirty, and making an impact by bringing our marketing efforts to the next level, this role is for you.

WHAT YOU'LL DO

Lead & Scale : Take full ownership of the marketing department of Journi (including User Acquisition, Influencer Marketing, CRM, Brand Communication, Product Marketing & New Markets (starting with the US)), scaling the business through performance-driven initiatives to 100MEUR+ annual revenue.

Data-Driven Strategy :  Forecasting, developing and executing a marketing roadmap based on analytics, market trends, and user insights.

Multi-Channel Ownership : Manage and optimize a multi-channel (organic & paid) strategy across existing channels like (paid) social, online advertising, search (SEO & SEM), influencer marketing and potential new and experimental growth channels where you have expertise.

Product & Market Insights : Deep understanding of our products, the target customers and the market trends and their impact on customer behavior, ensuring tailored solutions that add real value. Exchange with befriended CMOs from other scale-ups.

Customer Acquisition & Retention : Build strategies that drive customer LTV, engagement, loyalty and conversion.

Team Leadership : Grow, train and lead a high-performance marketing team, fostering a culture of success, ownership, fast and continuous learning.

Cross-Functional Collaboration :   Work closely with the CEO, CFO, CPO and our strategic (marketing) boards to align marketing strategy and measures with our company vision and goals.

Budget & ROI Focus :   Own the marketing budget, from forecasting to execution, ensuring every euro / dollar spent is optimized for our efficiency target.

• Brand Building & Positioning :   Shaping a compelling brand narrative that resonates across our key markets (EU & US) with the help of our head of brand.

YOUR BAG OF TRICKS

NICE TO HAVE

Experience with  out-of-home advertising.

Background in  mobile-first companies with  direct or subscription monetization.

Knowledge of  affiliate and partnership marketing.

Deep understanding of  US consumer behavior and media buying.

WHAT WE OFFER

A happy team makes for a happy workplace. We wouldn’t be able to do what we are doing without our team and that’s why we offer :

A competitive annual gross salary in accordance with the Collective Agreement, starting at EUR 110.000 , with the potential for equity options after 12 months based on contributions. Our final offer depends on your experience and qualifications amongst other factors.

A leadership role with real impact. Play a key part in shaping the future of a growing global e-commerce brand and contribute as part of the C-Level team .

An environment where ideas come to life. Work in a collaborative, fast-moving setting where your expertise helps drive meaningful progress.

Full ownership of a marketing function that blends creativity and data . Develop strategies that scale while keeping the customer experience at heart .

Plus, a bunch of awesome social benefits, such as :

Vacation goals : 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!)

A space to thrive : a fun, bright and award-winning office built by the Journi Team, complete with ping-pong and foosball tables to blow off steam

Work your way : enjoy a hybrid working model with 40% home office days and flexible hours (core hours : 10am-4pm Mo-Th; and 10am-2pm Fri)

Go places :   we reimburse your public transport card for Vienna €365 yearly

Plan for tomorrow : additional €300 yearly towards your private pension fund

Team first : join our yearly team-building Journi to exciting destinations

Mac your life easier : with a company MacBook, also available for personal use

Refresh and recharge : in-house or online yoga sessions every two weeks

Stay healthy : regular in-house health check with Haelsi

Unlock language skills : with a premium Busuu App membership

Professional development : Access to resources, courses, and learning programs to help you excel in your role

Boost your German :   weekly in-house lessons in small groups

Fuel your day : fruits, cereals, yogurt, and milk variations — on the house

Brew up productivity : Italian-style coffee and teas in our coffee kitchen

Special treatment : enjoy a premium membership on all Journi products

About us

We are proud to promote inclusion and diversity at Journi - no matter what race, nationality, gender, religion or sexual orientation - there is always a space for exceptional individuals in our team. At Journi, our mission is to build the most customer-centric way to hold onto your memories. We leverage the power of massive amounts of data and modern AI to enable people to print their memories as easily as taking pictures using the Journi Print app. The smart algorithm in the Journi apps processes 1,000 photos within less than 30 seconds to find the perfect photo layout. You capture the moments and we enable you to convert these into beautiful print products within seconds. We believe in innovation, collaboration and a future where digital and print go hand in hand to preserve lasting memories. We want to become the leading destination to share and print your moments. We have already inspired more than 5 million users around the globe and established Journi as a key player in a booming market, however, we have only scratched the surface of our potential. We are a startup and the creators of the most successful photo and print apps on the market. The Journi apps are downloaded and used by millions of users worldwide. We have been featured by Apple and Google over 20k times and have been covered by Forbes, the L.A. Times, TNW, Techcrunch and many more. At Journi, we look for exceptionally motivated people to become a member of our innovative team of 65+ people from all around the world. People who are passionate about solving challenges and making decisions that impact the success of the company. If you think this could be you, why not send us your application? ;)